Communications Partner
Anastasia Veremyova
Strategic Communications Executive · PR Partner · Founder of Global Agency · Mentor at Founder Institute
Strategic Communications Executive · PR Partner · Founder of Global Agency · Mentor at Founder Institute
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Launching futuristic eSports clubs in Dubai, promoting the company in MENA region and globally. We ran communication strategy for the company's and founders personal brands development in the media and in the social media. We built media presence in the new market from scratch, gained features in the region's top business, GI and gaming media: Arab News, Arabian Business, The Gulf News, Khaleej Times, Edge Middle East. And Global Forbes.
Founders interviews have been cited in business and gaming media around the globe: in USA, Italy, France, UK, China, Japan and India. After the interview one of the journalists offered to introduce founders to local investors.
Global media support for the launch of tech startup by PRISMA founder in Tier 1 media.
Extended news piece in Tier 1 venture media VentureBeat with clickable links, comments from two founders. Feature in top global gaming media Game News 24. Expert column in Tier 1 European VC media Sifted. Release in US niche media Geek Insider.
Launch of the industry survey Deeptech Outlook in the media. Copywriting based on the survey results for target media and markets. We reached not only major business media, but also niche, narrowly targeted media of the countries of CIS and Europe. We negotiated inclusion of the survey in the major send out UK Venture Capital. We used this news hook and organized an interview with the fund's managing partner in the global media Invest Foresight.
Featured in publications to qualify for the O1 Visa, and then continuing personal PR. Developing LinkedIn: fast growth.
Early stage venture capital fund that invests in startups from pre-seed to Round A, benefiting from the ecosystem approach.
Building awareness of the fund in the market, attracting startup founders, strengthening expert brand of the fund's managing director. We refreshed the visual identity of the fund, made it more modern. We launched a series of offline events: friendly, but passionate and uncensored feedback sessions for the founders. We conducted a complex survey of the local HR-tech market and created a map of HR-projects with a presentation for journalists.
Personal brand development for the Managing partner Oksana Pogodaeva. We developed and launched a personal website, created and launched personal blogs, created a communication strategy for the personal brand development in the social media.
My first international PR case was in 2016 — a double-page spread in US lifestyle magazine. Since then I've worked across very different projects and markets.
When I choose a project to become a partner on, what matters to me is knowing we're on the same side. That we share an understanding of what PR impact actually means — not reach numbers first. That we're aligned on specific business goals.
At the same time, PR is non-linear and can move at very different speeds — what's happening in the market, in the world, in the news cycle, inside the editorial team. You're constantly navigating this, managing risk, testing hypotheses. Doing PR is a lot like building a startup.